updated March 2021
Who controls your data?
Any personal information provided to or gathered by Price Rite Home Improvements is controlled by Roderick Pankhurst as the Data Controller. Personally identifiable information is not shared with or passed on to third parties. Anonymized traffic, demographic and behaviour information is shared.
What information do we collect?
The information we learn from customers helps us personalise and continually improve your experience with Price Rite Home Improvements. For example: Information you give us: • Name and job title • Contact information including email address • Demographic information such as postcode, preferences and interests • Other information relevant to customer surveys and/or offers Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies” and we obtain certain types of information when your Web browser accesses the Price Rite Home Improvements website. A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalised experience if we cannot recognise you, we want you to be aware that these tools exist. More about Cookies: A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor it operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. We use Google Analytics to carry out this analysis. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, by you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of this website.
Why do we collect your data?
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: • Internal record keeping • To improve our products and services • To send information about new products, special offers or other information which we think you may find interesting using the email address you have provided • To conduct market research by email, phone or post.
How secure is my data?
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Links to other websites Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control other that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.
Accessing and updating your personal information
Whenever you interact with Price Rite Home Improvements, your data is stored in a secure manner. This data is only retained for as long as it is legitimately relevant. In terms of personally identifiable information, this breaks down as follows: • Current customers or Trade customers who have bought in the past six months or Retail customers who have bought in the past six months and been invited to review the service received • Dormant customers or Trade customers who have bought in the past two years, but not in the past six months • Prospects & visitors or Contact request data from the back end of the website or GDPR-compliant data from external sources. You are able to view and update the information we hold on you by accessing your preferences through any of the HTML emails we send. You can also use this service to unsubscribe from any mailings; at which point your data is stripped to the bare minimum before being retained for the sole purpose of ensuring that you are not re-added to the system in error.
Information that we share